Liv Vaughan
I design social graphics and data visualizations for B2B and consumer brands, using AI‑assisted workflows to turn research into finished, on‑brand content.
Nectar Social
Data-led Instagram carousels and a set of recurring series templates for a B2B social listening company. One type system across every post, set out in a Social Branding Book covering palette, type, and headline treatments. The account went from a 2,700-follower base to a single post past 1M views.
Instagram content
Grid exploration: series templates
Grid exploration: colorway tests
Visual Identity System
Social Branding Book
The Leigh Signal
A trend research project of my own. I designed all materials and adapted findings into graphics. For example, I converted one finding, natural fibers falling from 55% to 23% of global textile production, into four social formats.
Pitch deck
Website
One finding, four formats
Denim and the economy
OWL Venice
OWL Venice, a wellness food brand first known for its viral bone broth, was mid-rebrand and wanted a fresher, more current presence on social. I planned, produced, and scheduled the Instagram grid and briefed creators on new content series. Engaged audience grew 144% month over month.
UGC series direction
Instagram grid
Jupiter Hair Care
Photography, photo editing, copywriting, and short-form video through a full rebrand. Top video reached 1.1M views.
Product photography and packaging
Voler Systems
After Voler Systems, a hardware design firm, was acquired by Innovobot Labs, the team wanted its website to reflect the new story. I audited the site's UX and content, proposed a post-acquisition messaging framework, and reviewed its YouTube and LinkedIn channels, delivered as a 30-slide deck built on one layout system.
Website review deck
